The Idea

MAKING WINE BETTER, FOR GENERATIONS

Sonoma County Winegrowers set a goal of having every vineyard certified sustainable by 2019.
We launched the initiative with a fun, fact-based campaign that featured the technical side of sustainability to show the commitment was real.

 The Mantra

Just when you thought Sonoma County wine couldn’t get any better, they went and made it better for the environment, for the local community and anyone who cares about great wine and sustainability. By 2019, every vineyard in Sonoma County will be sustainable. Certified to the highest standards of responsible farming and committed to a process of continual improvement. So, next time you take a sip of Sonoma County wine, be sure to savor not only the world-class quality, but pause to appreciate the difference you’re making in promoting and preserving responsible farming.