The Idea

One of One

Every year, grape growers and winemakers throughout Sonoma County fill one barrel with their very best.
Then they get together to share and brag and raise money for good causes.
It’s not a hard event to sell, so we just gave it a good look and feel.


The Sonoma County Barrel Auction, or SOCO, is a rare chance to peruse, and possibly own, a masterpiece of Sonoma County winemaking.

Each year, the region’s top wineries craft a statement wine for the auction – a wine that epitomizes the essence of their individual vineyards and Sonoma County at large. Then each year, a select group of tastemakers, wine lovers and industry insiders gather to sample and bid for a chance to own one of these entirely unique works of wine. Cultivated in Sonoma County’s most highly acclaimed vineyards. Handcrafted by legendary winemakers. Curated by an elite panel of leading wine authorities. Every barrel in the Sonoma Country Barrel Auction represents a true original.