The Idea
THE PERFECT BLEND
OF SAVOR AND CELEBRATE
Gloria Ferrer was in need of a brand identity refresh.
With new packaging in the works, The Idea Cooperative created a positioning
and identity more in keeping with their commitment
to craftsmanship and incomparable quality.
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_BB_2016_V1-1.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/pieces.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_Hol_sell_sheet-2.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_brand_broV1-1-731x1024.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_webvisit-1024x796.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_CON_SFO_FULL.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_GB_Sunset.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_GLAM_CC_V1-1.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_GLAM_1.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF16_caseSnipe_proof3-2.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_16_V9-1.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_16_V8-1.jpg)
![](https://www.theideacooperative.com/wp-content/uploads/2017/10/GF_2016_Hol_shelf4.jpg)
The Mantra
Photography by:
Paige Green Photography