The Idea

Fort Bragg Calls You Back

Like an undiscovered outpost of coastal unpretentiousness, Fort Bragg is a destination you want to keep coming back to.


It’s discernable, the welcome sense of remoteness that comes over you in Fort Bragg. And with that distance from the ordinary comes a certain kind of freedom that you won’t find in many California coast towns. It’s a place where you can hike and bike, wine and dine, kayak and beachcomb. But even with so much to experience, there’s another reason people love coming back to Fort Bragg year after year. Call it North Coast Hospitality but there’s a certain kind of neighborliness here, a lack of pretension and a spirit of community that stays with you even when the scent of fresh ocean air has faded.